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 It all came to me one morning in the summer of 2005. While putting down my little man for his morning nap, I had an epiphany. Standing there in his picture-perfect modern nursery, outfitted with white lacquered furniture and vintage tin circus toys, I began to fantasize about designing for the next stage: his big-boy room. As I looked down and watched him slowly fade off, nestled snug in his polka-dot, kiddie-couture crib linens, I was struck by a daunting thought: “What the heck kind of bedding are we going to outfit your big-boy bed with?”
I had seen the enemy: licensed characters commandeering children’s bedrooms, crawling onto their beds, stifling their imaginations. I refused to give in. I wanted alternatives to the mainstream commercial mediocrity offered by big retailers. At the same time, I didn’t want to subject him to my own minimalist preferences. I needed designs that fit the style of our house, but appealed to my little “Boodalee” and his very big imagination.
With a background in product & graphic design, I saw an opportunity to bring something new to the landscape. And so it began… Collaborating with a team of industry professionals, I gave birth to my second Boodalee. Today, we are proud to bring you big designs for your child’s room that embrace your style, while taking on youthful subject matters that also resonate with our little dreamers.
Jeanice Skvaril
Creative Director / Business Owner / Mom
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